How to buy Visitor Traffic from Search Engines
Do you want more visitors to come to your website quickly?
Can you put a value on each new customer that your website brings you?
Then buying traffic from search engines is just the thing for you!
It's this simple:
Join a Pay-Per-Click (PPC) service like Google Adwords
|Make a bid on your chosen keywords
|Create a text advert that gets displayed on the search engine
|Direct visitors to an appropriate page on your website
|The search engine charges you for the click
|Measure your results
This apparent simplicity actually hides a very complex system.
The profiability of your PPC campaign will be determined by 3 factors:
- The cost of each click
- The average number of clicks required to convert a visitor into a customer
- The average value to your business of each conversion
Imagine that each new client you get through your website is worth £100 to you. Say each click from your PPC campaign costs you £0.30 and on average you need 100 clicks to convert a visitor to a customer:
Each conversion costs you 100 * £0.30 = £30.00
Each conversion is worth £100 to your business
So each new customer from your PPC campaign is makes you £100 - £30 = £70 worth of profit!
Simple stuff eh? But there is this catch...
Success Depends Upon Getting the Lowest Cost Per Click
A successful bid on your chosen keyword is not just dependent upon you bidding more than the next guy...
The search engine will take many other factors into account when choosing in what position to list your advert, here's just a few:
How relevant is your advert to your chosen keyword?
How relevant is your website landing page to your chosen keyword?
Does your website meet the quality standards required by the search engine?
A mistake in any one of these areas can cause your cost per click to shoot through the roof!
How to Get a Low Cost Per Click
Here are just a few of the factors you need to consider to get a low click cost and to create a high power ppc campaign:
Choose keywords that are highly relevant to your product or service
Create individual text adverts for each keyword you bid for and make sure that they are highly relevant to the keyword
Group similar keywords together and create a highly relevant website landing page for each keyword group
Make sure that your landing page has good navigation and a link to a privacy policy
Successful PPC Campaigns Require Time and Knowledge
Anyone can create a PPC campaign but it requires time and knowledge to build a profitable campaign. When I create PPC campaigns I usually take these steps as a minimum:
- I research and choose at least 30 good keywords
- I write up to 5 unique text adverts for every keyword (that's 150 adverts minimum!)
- I create 5 seperate website landing pages for every campaign
And that's just the beginning, once a campaign is up and running I will monitor and adjust it until I find the most profitable keywords, adverts and landing pages. Only then can I REALLY optimise the campaign for maximum profit.
Click here to get expert help with your Pay-Per-Click campaign
Campaign management starts at just £199 per month. With my help you can quickly lower your advertising costs AND get more visitors to your site. Avoid delay, contact me now for expert help with your PPC campaign.
