Who is Interested in Your Business?
If you don’t MEASURE it you can’t MANAGE it… apparently!
Makes sense though doesn’t it? Knowing where you are now is one thing, knowing where you want to get to is another but if you don’t monitor your progress you’ll never be sure how close you are to your goal or even if you’re going in the right direction!
Of course this goes for your website too. In a previous post I asked you to think about your primary objective and now I’m going
to tell you about a great free tool you can use to track your progress towards your website goals.
Google Analytics is not only free but it’s also one of the best tools available for tracking visitors to your website. Many thousands of Internet Marketing specialists use it so you can be sure it will work for you too.
Go over to www.google.com/analytics and sign-up for a free analytics account. You’ll get a little snippet of code that you need to add to every page on your website. You may need to ask your website developer to do that for you.
For a brief overview of using Google Analytics watch this Google Analytics Interface Tutorial video.
Now just wait for 24 hours and go back and view the data that analytics has collected for you.
There’s just way too much stuff you can do with analytics to discuss it all here so I’ll write more about it as we go on! Here are a few highlights for now:
The DASHBOARD is a great place to put a link to your favourite reports so you can see at a glance how things are…
The VISITORS tab gives you dozens of statistics about your visitors but Absolute Unique Visitors is the one that tells you how many people are really coming to your site.
The TRAFFIC SOURCES tab tells you where your visitors are coming from, the KEYWORDS report tells you exactly what keyword they used to find your website.
The CONTENT tab gives you in-depth details about the performance of every page on your website, the Top Content report tells you which pages were most popular.
I’ll look forward to telling you more about using analytics in a later newsletter, for now I”ll leave you to the task of Installing Google Analytics on your website…
