Get one of these quickly…
Get an Objective Quickly (for your website I mean!)
If you haven’t got a real, solid primary objective for your website I recommend that you get one quickly! Your website needn’t be ‘just an online brochure’ that you send your clients to, it can be so much more, it can be a really powerful tool for your marketing armoury!
So what is it then? Your objective I mean?
Do you just want those anonymous visitors to pick up the telephone and call you?
Do you want them to click through to your contact page and email you?
Maybe you’ve got a newsletter sign-up on every page to entice those unknown visitors to reveal themselves in a name and email address?
Can You Measure It?
Whatever your objective is you can use it to measure how effective your website is. You can now make a good judgement about how much your website is worth in terms of new business.
Measuring the success of your website is a topic for another time, needless to say it’s all very possible and there are tools that you can use for free.
What Can You Measure?
1/ Telephone Calls.
Either ask every new caller where they got your number from or if you want to do it the easy and automatic way use a different phone number for your website and use one that you can easily track. Then you can keep an eye on how many calls your website generates each month.
2/ Contact Forms.
Use a contact form instead of just displaying an email address. This allows you to have a “Thank You” page that gets displayed each time someone fills in the contact form and you can use a tracking tool to measure how many times the “Thank You” page gets visited!
3/ Email Sign-ups.
If you’re really interested in how email marketing could work for you on your website then first take a look at my email newsletter sign-up to see how it’s done and if you want to know more then just drop me a line.
4-8-2010 @ 18:28
[...] Contact « Get one of these quickly… [...]