Read This First...

Getting ranked No.1 on Google may not improve your business at all...

As you know it’s only worthwhile being No.1 for a keyword that you KNOW will bring worthwhile results for your business. Anything else is a waste of time, and you want results not wasted time, I know I do!

It can cost you a fortune to get your website ranked on the first page of Google for a keyword that actually converts into real business. Why? Because it takes time and effort to get it there, there's no quick fix, no simple panacea, just a load of work to be done.

So where should you start? Read on and I’ll tell you...

Don't Be Fooled, it's Just Marketing

Yes it's true, your website is just a marketing tool and like any other marketing tool the usual principles apply. The first and most important rule is:

Accurate Measuring and Monitoring is the first key to your success online, if you can’t measure the effect of the strategies you implement then how can you tell which ones work and which don’t?

For effective use of your time and money you need to know how the online strategies you put in place today are going to affect the results you see tomorrow.

But where do you start? How can you measure your website? Read on for my recommendations to you...

What Do You Want Most?

If your website really is a marketing tool for your business then there must be something you want from it? A most wanted response? Maybe you want your visitors to contact you by telephone? Or by email? Maybe you want to sell something right off the page? Whatever it is you need to be able to measure it.

Here are three simple ideas for effective measurement of activity on your website;

These are simple things with obvious value and the simple everyday stuff is what makes the difference to online success.

Installing analytical tools is easy to do yourself, but it takes time, time to do the work and time to learn how to analyse the results, and you're busy running your business right?

This is just the beginning, there's more to learn, read on to learn about keyword tactics...

Find Your Best Keywords

Now that you can measure your success as it grows it's time to think about those keywords again.

Use a keyword research tool like the Google Keyword Tool or Wordtracker. These tools are powerful and effective in finding keywords that will bring relevant traffic to your website.

Learning to use these tools takes time and effort, interpreting the results takes even more time to learn to do well. You need to pick the best keywords from the thousands that turn up in your research, you need to understand which keywords are most competitive and will be hard to get ranked for, and you need to know how to seek out detailed keywords which will bring highly relevant traffic to your website. It’s another time consuming task...

Knowing which keywords will be easy to rank for and which might be more difficult is one thing...

Knowing which keywords will bring visitors to your website who ACTUALLY convert into customers is quite another!

Some keywords bring tonnes of traffic but no conversions, other keywords bring a little traffic and convert nearly EVERY time. Would you like to know which is which BEFORE you spend time and effort optimising?

Read on and I’ll tell you how to do it quickly and efficiently...

Testing Keywords with Pay-Per-Click

You could spend a few months and waste a heap of money promoting your chosen keywords using website optimisation techniques only to discover that they don't bring visitors who convert into customers. And neither you nor I like to waste time and money...

Would you prefer to test your chosen keywords easily and find out if they work really quickly?

The statistics generated by a well built pay-per-click campaign will tell you which keywords will create new business for you.

Anyone can setup and run a Pay-Per-Click campaign but it requires knowledge and experience to setup and run a campaign that gives valuable results and doesn't burn up your testing budget in a flurry of pointless clicks.

Now You Can Go and SEO

Search Engine Optimisation (SEO) isn't hard to do or to understand, it's a combination of good practice in web page design, and effective methods of link building. Anyone who tells you that it’s a black art and you need inside knowledge to do it is trying to deceive you, send them away with a flea in their ear!

SEO isn’t an overnight solution though. The more competitive a keyword is the longer it takes to get a good ranking and the more work needs to be done to get there.

If your PPC testing has gone well then you already know which keywords work well for your business. Now it's time to create SEO campaigns around each of your best keywords. Because these are keywords that you've tested and found to convert well you can be confident that using them to promote your website will be worth every penny and every hour you spend doing it.

Choosing the way forward isn’t an easy decision, it’s difficult to tell what might work best for your business without a little prior knowledge.

The cost of each SEO campaign will vary depending on its content. The great thing is that by now you will know what real business to expect back from each and every keyword you promote, which means you can easily calculate the real value of every campaign and easily justify the cost of any SEO involved without the fear of wasting your money!

One last word about ongoing traffic generation...

Advanced Pay-Per-Click Advertising

Sometimes Pay-Per-Click (PPC) is the most effective method of driving traffic to your website for highly profitable keywords. Being listed in the sponsored links and the organic index of the search engines gives you two cracks of the whip!

Running long term PPC campaigns requires careful monitoring to maintain an effective and acceptable conversion rate and the best cost-per-click rates are only achieved using highly targeted keywords and highly relevant landing pages.

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Your website needs visitors right NOW, find out how to get them...

You've got nothing to lose! Ask me for your Free Report today and I'll send it to you straight away!